![]() The post includes a photo of a WIC emblem on a grocery store shelf price tag for cereal and reminds shoppers that when a store runs out of WIC-approved items, families who use WIC benefits can't simply switch to another brand. ![]() ![]() Once the store is out of that item, shoppers with WIC don't have another option.Ī Facebook post by author Molly Cantrell King that highlights the importance of not purchasing WIC-approved items has been shared nearly 5,000 times. So where some shoppers can choose a different brand of oatmeal or cereal if their preferred brand is out of stock, families with WIC benefits must purchase only items with the WIC symbol on the store price tag. The federal program supports the nutritional needs of low-income families nationwide, but only allows for certain types of foods to be purchased with its benefits. Have you ever noticed a little red emblem on some price tags on grocery store shelves that reads "WIC"? This tiny symbol signifies items eligible for purchase with benefits from the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). One choice you can make that will make a big difference is to leave the WIC-approved foods on the shelf when stocking up. As you head to the grocery stores in coming days to buy essentials during the coronavirus pandemic, you'll be faced with choices about what to buy as store shelves empty.
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